Using AI to Build the Ultimate Objection Playbook
A Talk by Jennifer Bleam (Founder, Channel Sales Accelerator)
About this Talk
Objections are part of the life of every channel seller—but objection handling is where rockstars are made.
In this session, you’ll discover how AI can help you capture objections from past deals, analyze them for hidden patterns, and build a dynamic Objection Playbook. Walk away with practical strategies to equip your sellers with ready-to-use rebuttals, confidence-boosting talk tracks, and partner-specific responses—so they’re never caught off guard again.
