AI in the Channel Virtual Summit 2025
Maria Chien

The AI-Powered Buyer: What Channel Leaders Need to Know Now

A Talk by Maria Chien (Vice President, Principal Analyst, Partner Ecosystem Marketing, Forrester)

Proudly supported by

StructuredWeb
Impartner
MindMatrix
Synthesia

About this Talk

Today’s buyers are using generative AI to research faster, consider more vendors, and drive their own purchase journeys. That’s reshaping how vendors and partners must show up—through content, enablement, and strategy.

In this session, Forrester’s Maria Chien shares new data on buyer behavior and reveals what it means for partner marketers aiming to stay relevant and drive revenue.

Takeaways:

  • Discover how AI is changing buyer behavior—from longer journeys to faster decision-making
  • Discover what content buyers actually value (and when) during the purchase process
  • Get practical guidance on enabling your partners to align with AI-informed buyers


July 22, 2025, 03:15 PM

03:15 PM - 03:45 PM

About The Speaker

Maria Chien

Maria Chien

Vice President, Principal Analyst, Partner Ecosystem Marketing, Forrester

Seasoned B2B channel marketing expert with over 20 years of experience. She specializes in channel strategy, partner enablement, and go-to-market initiatives

StructuredWeb

StructuredWeb is the global leader in enterprise-grade through-channel marketing automation (TCMA), trusted by global giants like Google, IBM, Zoom, and ServiceNow.

Impartner

Impartner is the leader in partner management technology, helping companies accelerate revenue and partner success with AI-powered automation. From onboarding to co-selling, we streamline every step of the partner journey.

MindMatrix

The Ecosystem Platform for Partnership Leaders to Enable Channels, Partners, Influencers & Internal Teams.

Synthesia

Create studio-quality videos with AI avatars and voiceovers in 140+ languages. It’s as easy as making a slide deck.

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