Streamline Your Video Creation with AI
A Talk by Lala Enriquez (Marketing Lead, Channel Marketing Association)
About this Talk
Think video creation is too time-consuming or expensive? Lala Enriquez breaks down the exact AI-powered workflows she uses to turn long-form webinars into scroll-stopping social content—fast. Whether you're a solo marketer or juggling too many campaigns, this session will show you how to make high-quality video part of your everyday strategy without hiring a full production team.
You’ll discover:
The step-by-step process Lala uses to go from a 60-minute webinar to weeks of video content
Which AI tools save the most time—and how to use them without editing experience
What AI can and can’t do in video creation—and why your creative intuition still matters most
