About this Talk
AI isn’t just changing how we work—it’s changing what partners expect. In this candid conversation, StructuredWeb CEO Daniel Nissan and Dell Technologies’ Diane Brode reveal how a “Just Ask” mindset is transforming partner experiences. From personalized campaign support to real-time insights, AI is helping vendors reduce friction, boost engagement, and scale smarter than ever before.
Discover what’s working, what’s changing, and how to lead your partner programs into the AI-powered future—one question at a time.
Key Takeaways:
🔹 Rethink Partner Engagement
Use AI to remove complexity and offer partners tailored resources, plans, and next steps—without the guesswork.
🔹 Scale the Human Touch
AI can replicate the support of a partner marketing manager, helping even long-tail partners get what they need, fast.
🔹 Learn and Adapt—Automatically
The best systems learn from partner behavior. Use AI to uncover hidden needs, surface better content, and close insight gaps in real time.
Hosts
LWPR Consulting
Founder & CEO, Public Relations & Communications Executive
