Sam Oliff

From Idea to Execution: What Partner Marketing Really Looks Like with AI

A Talk by Sam Oliff (StructuredWeb)

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About this Talk

Too much AI talk feels like noise. Sam Oliff, Sr. Director of Sales at StructuredWeb, is keeping it real.

In his session at the Channel Marketing Association AI in the Channel Virtual Summit, Sam will show how real partners use AI to fix messy lead handoffs, launch campaigns faster, and prove ROI without the guesswork.

You will leave with ideas you can use, not just another trend to talk about.

July 23, 2025, 05:30 PM

05:30 PM - 05:40 PM

About The Speaker

Sam Oliff

Sam Oliff

StructuredWeb

Head of Global Sales at StructuredWeb | SaaS Sales for Enterprise Channel Companies

StructuredWeb

StructuredWeb is the global leader in enterprise-grade through-channel marketing automation (TCMA), trusted by global giants like Google, IBM, Zoom, and ServiceNow.

Impartner

Impartner is the leader in partner management technology, helping companies accelerate revenue and partner success with AI-powered automation. From onboarding to co-selling, we streamline every step of the partner journey.

MindMatrix

The Ecosystem Platform for Partnership Leaders to Enable Channels, Partners, Influencers & Internal Teams.

Synthesia

Create studio-quality videos with AI avatars and voiceovers in 140+ languages. It’s as easy as making a slide deck.

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