From Hype to Impact: Practical AI Use Cases for Channel Growth
A Talk by Kathryn Rose (Co-Founder, Channel Marketing Association)
About this Talk
AI is no longer just a trend—it's a channel growth engine. From content creation and partner enablement to pipeline prioritization and sales acceleration, practical AI use cases are already transforming how vendors and partners work together. The opportunity? Making AI a scalable, strategic part of your partner programs.
Key Takeaways:
- Start Small, Scale Fast: Use AI for repeatable, low-lift tasks like onboarding emails, QBR prep, and campaign drafts.
- Segment Smarter: AI can tailor content and outreach based on partner type, behavior, and engagement—automatically.
- Go From Data to Action: Use AI to synthesize partner data into insights that drive decision-making and revenue.
