Driving Revenue in the AI Search Era
A Talk by Khali Henderson (Chief Content Officer & Senior Partner, BuzzTheory)
About this Talk
Integrating AEO & GEO into Your RevGen Operations
As AI-powered search tools transform how buyers and partners discover solutions and expertise, channel marketers must rethink how they create and deliver content. Traditional SEO is no longer enough. To stay visible and competitive, vendors and partners need to embrace strategies built for AI-generated, answer-driven experiences.
This session explores how AI search is changing content discovery—and how vendors and partners alike can adapt their digital and content marketing strategies with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
You’ll discover:
The differences between traditional search and AI search
Why an LLM search visitor is worth 4.4X that of a traditional search visitor
How AEO and GEO complement SEO
Ways to integrate AI Search Optimization into your content strategy
Whether you're a vendor attracting, enabling, and engaging partners, or a partner looking to reach customers, this session will help you position your content—and your value—for the next era of digital discovery.
