Checkmate in Clicks: How Predictive AI Makes Paid Media Win
A Talk by Emile Van De Klok (Sr Director, Channel Marketing Solutions, Impartner)
About this Talk
What does beating a world chess champion have to do with winning in paid media?
In this session, Emile Van de Klok, Impartner’s Sr. Director of Channel Marketing Solutions, explores how predictive AI is transforming partner marketing and why the secret to outperforming in digital campaigns may already be proven on the chessboard.
By rethinking challenges like volume, speed, and intelligence, Emile reveals how leading vendors are using automation not just to run campaigns, but to win them at scale, and without turning partners into marketers.
If AI can outthink a grandmaster, imagine what it can do for your paid media strategy.
