Building Smarter Channel Programs: AI Strategy Meets Practical Execution
A Talk by Harbinder Khera and Stephanie Perche
About this Talk
AI alone can’t deliver results without the right foundation. In this session, you’ll learn how channel marketing teams are combining AI tools with strong planning, trusted processes, and clear governance to build programs partners actually use. We’ll discuss best practices for integrating AI into content creation and partner communications, measuring outcomes with new KPIs, and avoiding the trap of “build it and they will come.” Whether you’re just getting started or refining your approach, you’ll walk away with strategies and examples to help you maximize AI’s potential in your channel.
