AI in Action: How Two Channel CEOs Are Rewriting the Playbook
A Talk by Michelle Accardi and Art Gross
About this Talk
Forget the theory—this is AI in the channel actually working. Join Art Gross (CEO Breach Secure Now) and Michelle Accardi (CEO, Liongard) as they pull back the curtain on how their organizations are putting AI to practical use across marketing, sales, product development, onboarding, and operations. From automating demo research to launching new AI-driven tools, they share what’s working, what they’ve learned, and how they’re navigating the AI avalanche without overwhelming their teams.
You’ll hear:
- How to approach AI as a productivity multiplier, not a headcount reducer
- Tools they are using today for successAdvice for becoming “AI-native” as a professional, even without technical skills
- Smart strategies for building your AI tool stack—and avoiding burnout
If you're a channel leader looking to start smart or scale responsibly with AI, this is the grounded, practical session you’ve been waiting for.
Hosts
Co-Founder, Channel Marketing Association
Kathryn Rose is the founding CEO of award-winning global expert marketplaces, helping professionals tackle challenges through on-demand 1:1 access to top experts, education, and resources.
