AI Adoption Without Fear: Leadership Lessons from the Frontlines
A Talk by Kathryn Rose and Katie Merrill
About this Talk
Rolling out new AI tools is easy. Getting your team to use them? That’s the hard part. Katie Merrill shares how she launched an internal AI challenge that sparked real adoption across content, training, and marketing teams. Learn how she built a culture of experimentation, formed internal AI “leaders,” and implemented practical tools that stuck. This is how change really happens.
You’ll discover:
How to design a no-pressure, team-wide AI challenge that drives real engagement
What guardrails and incentives actually work to reduce fear and spark curiosity
How to structure internal AI leadership groups to drive cross-functional adoption
About The Speakers
Kathryn Rose
Kathryn Rose is the founding CEO of award-winning global expert marketplaces, helping professionals tackle challenges through on-demand 1:1 access to top experts, education, and resources.
Katie Merrill
Katie Merrill is the CEO and Founder of B-Lynk, an enablement and training content firm, helping UCaaS and CCaaS providers drive revenue growth and retention through strategic, scalable content. With deep roots in enablement and adoption, she bridges the gap between sales and product success.
