Maria Chien
Vice President, Principal Analyst, Partner Ecosystem Marketing, Forrester Seasoned B2B channel marketing expert with over 20 years of experience. She specializes in channel strategy, partner enablement, and go-to-market initiatives
About this speaker
Maria Chien, a seasoned industry thought leader with over two decades of experience, has carved a distinguished niche in B2B channel marketing. Her expertise spans a broad spectrum of disciplines, including channel marketing, partner enablement, and go-to-market strategy.
Prior to her current role at Forrester, Maria played a pivotal role at SiriusDecisions, where her strategic insights and innovative approach significantly contributed to the company's success. Before joining SiriusDecisions, she spent a substantial portion of her career at Sun Microsystems, Inc., where she held key leadership positions in global channel marketing, partner programs, and field marketing.
At Sun Microsystems, Maria was instrumental in designing and implementing a comprehensive global sales enablement strategy. Her initiatives aimed to ensure channel readiness, foster partner adoption, and ultimately drive business growth. One of her notable achievements was the development and launch of a groundbreaking partner sales engagement benefit offered through Sun's global partner program. This innovative program empowered ISVs, field sales teams, and resellers worldwide to forge strategic alliances and capitalize on joint sales opportunities.
Maria's expertise extends across all stages of partnering strategy and encompasses a wide range of partner types. Her tenure in global marketing, market development, and field sales organizations has equipped her with a unique perspective and a deep understanding of building revenue-generating programs that are tailored for successful implementation through field and partner resources.
With a BA in English from The Catholic University of America, Maria's strong foundation in communication and critical thinking has undoubtedly contributed to her ability to articulate complex ideas and drive effective marketing strategies. Her passion for channel marketing, coupled with her proven track record of success, makes her a valuable asset to any organization seeking to optimize their partner ecosystem.
