Katie Merrill

CEO and Founder, B-Lynk Katie Merrill is the CEO and Founder of B-Lynk, an enablement and training content firm, helping UCaaS and CCaaS providers drive revenue growth and retention through strategic, scalable content. With deep roots in enablement and adoption, she bridges the gap between sales and product success.

About this speaker

Katie Merrill is the CEO and Founder of B-Lynk, an enablement and training content firm supporting the UCaaS, CCaaS, and broader tech ecosystem. With a deep background in sales enablement and product adoption, Katie helps technology companies drive revenue growth and customer retention through strategic, scalable content.

Her approach breaks down the traditional silos between marketing, training, and product success, delivering content that empowers sellers, engages partners, and accelerates customer time-to-value. Under her leadership, B-Lynk has become a trusted partner for organizations seeking to turn complex technology into usable, adopted solutions in the market.

Discover what better sales enablement and training content can do for your partner program: https://www.b-lynk.com/contact-us

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Sessions

AI Adoption Without Fear: Leadership Lessons from the Frontlines

July 23, 2025, 04:45 PM
Kathryn Rose Katie Merrill

StructuredWeb

StructuredWeb is the global leader in enterprise-grade through-channel marketing automation (TCMA), trusted by global giants like Google, IBM, Zoom, and ServiceNow.

Impartner

Impartner is the leader in partner management technology, helping companies accelerate revenue and partner success with AI-powered automation. From onboarding to co-selling, we streamline every step of the partner journey.

MindMatrix

The Ecosystem Platform for Partnership Leaders to Enable Channels, Partners, Influencers & Internal Teams.

Synthesia

Create studio-quality videos with AI avatars and voiceovers in 140+ languages. It’s as easy as making a slide deck.

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